India: ‘Appy Fizz’ v. ‘Fizzy Apple’ Parle Agro Pvt. Ltd. v. Walmart India Pvt. Ltd & Ors.

It is not common that local Indian companies sue multinationals for infringement in India – and win. However, recently, just that happened: Parle Agro Pvt. Ltd. (“Parle ”) sued multinational retail giant Walmart India Pvt. Ltd. and Ors. (“Walmart India”) at the Bombay High Court for violating its trademark/trade-dress when it launched a deceptively similar packaging and sold an apple-flavoured drink called “Fizzy Apple”. Parle is a well-known Mumbai-headquartered beverage company founded in 1985, which is currently dominating the sparkling juice segment providing an alternative to other carbonated, sugary and sweetened drinks, with an over 90% market share. On the other hand, Walmart India, a wholly owned subsidiary of Walmart Inc., the world’s leading retailer renowned for its efficiency and expertise in logistics, supply chain management and sourcing, entered India in 2007.

Walmart India started marketing, producing and selling an apple flavoured drink under the name of ‘Fizzy Apple’ using the packaging shown below on the right. Parle brought an action for infringement at the Bombay High Court based on its trademark ‘Appy Fizz’ registered for a variety of fruit-based beverages, as well as its trade dress.

Read the full article HERE.

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